Paulette Hamilton 
Fashion accessories have only recently been delivered into the formal retail experience. With an extended record, most of the unorganized un-branded market, ranging from road carriers to small ‘mother and dad shops,’ fashion accessories at the moment are also to be had in curated collections via luxury boutiques, high street brands, worldwide add-ons chains, worldwide manufacturers with add-ons sections and multi-logo shops. The ever-growing e-trade marketplace has also performed the main function inside the increase of the fashion accessories enterprise, supplying a sizable selection of add-ons to buyers throughout India. In contrast to footwear and clothing, maximum style add-ons do not rely upon sizing, making them less complicated to sell online.
Accessories are now not need-based purchases; however, they allow customers to make a fashion assertion. The developing need among younger urban clients to specify their area of expertise has set the level for the entrance of many global in addition to home-grown Indian groups into the evolving world of favor accessories.
TARGET CUSTOMERS
The principal goal customer for fashion add-ons in India is the Millennial. Also known as Generation Y, Millennials – composed of those between 18 and 35 years – is India’s biggest demographic section. They are the leader wage earners and spend miles extra percentage of their earnings on consumer merchandise. India is nicely ahead of the global common percentage of the millennial bracket, and this demographic is now shaping the retail market in India.
The outcomes of globalization have stimulated the tastes and consumption patterns of millennials thru worldwide tv indicates and films, in addition to the all-encompassing preserve of social media. With their better disposable earnings and need to redefine themselves, Millennials have championed the rise of fashion add-ons into the organized retail market and assured their diversity.
Women
Women are the bastion of the style accessory marketplace. The young modern girls of India have moved away from buying only functional add-ons to embrace the complete gamut of accessory opportunities. They put on broadly speaking western clothing, which calls for a selection of style accessories.
The urban lady doesn’t own the handiest one or functional bags however has an entire range of them: backpacks for university, slings for palms-unfastened purchasing, purses for more formal outings, a spread of clutches for parties.
Her sunshades not handiest guard her eyes but provides the fashion statement for the day. A shawl may also hold her heat, but she will make sure that it matches the rest of her outfit, possibly even creating an ambitious statement with colorings and prints. Her jewelry has moved far away from the traditional gold jewelry to being an expression of her mood and putting, announcement necklaces for the ambitious fashionistas, petite chains and pendants for the workplace, ethnic jhumkis not best paired with a salwar kameez outfit but worn with rugged denim and t-shirts to create that ‘in’ boho look.
Men
The usual male client remains more centered on functionality. He makes deliberate, higher-priced purchases for gadgets that he can genuinely envision using on an everyday basis: he buys one pair of sun shades, carries one workplace bag or backpack, and rarely accessorizes with fashion jewelry. However, this model is slowly converting with the impetus of the Millennial era, and the trend of accessorizing as a fashion declaration has become a growing need for the social media-savvy and fashion-conscious young man.
Children
An up-and-coming market opportunity can be located in most of the children of the Millennial generation. Millennial parents make investments significantly in their children, and mothers can derive fantastic pride in accessorizing their youngsters with watches, shades, baggage, and many hair accessories and jewelry. However, children’s add-ons formerly untapped have been verified quite successfully in different Asian countries wherein kids now dress up like mini-adults.
DIFFERENT MARKETS
The consensus amongst Indian customers is strongly in favor of accessorizing, and in response, buyers can find a diverse variety of merchandise and charge levels to meet their desires. The access of international manufacturers and the development of several Indian accessory brands within the market have supposed that accessories are not only to be had via the informal street markets, but via luxurious brands, international chains, high-road stores, and e-trade.
Taking the handbag market as an example, the enterprise has seen a huge boom fee over the past decade, with the mainstays including:
Millennials have championed the upward push of style add-ons into the organized retail market and are confident in their range.